Without effective SEO, it is certain that your website will not rank on Google and will not attract traffic, depriving you of valuable customers and business. This blog post will revolve around 10 SEO best practices to help your website rank well on search engines, so read till the very end.
Keyword research is to SEO what bricks are to a wall. Think of this: When we won’t even know what people are searching for on Google, then how would we know what content we need to create in order to rank? We need a target to aim for, and keyword research provides it. In SEO terms, this is known as the user intent. There are both free and paid tools available for effective keyword research. Some of these are Google Keyword Planner, Ahrefs, SemRush, etc.
The heading which appears of a particular link on a search engine results page is known as the title tag. It is the core of on-page SEO. So, we should optimize it with the relevant focus keyword so that search engines ‘fall in love’ with it.
One more thing you need to take care of is the meta descriptions. These are the small text that appear under the links on search engine results. We have to optimize meta descriptions as well by including the focus keyword in them and making them as relevant as possible to the content. A perfect meta description is under 160 and over 150 characters.
Last but not the least - the headings. Include the focus keyword in the headings and keep them concise and relevant to the content that follows after them.
Marketing is all about solving the customer’s problem with a solution. In the same way your content should satisfy the visitor. Furthermore, your content should be easy to read and see. Make use of small paragraphs, bullet points and visuals such as infographics, videos, and images.
Your website needs to be friends with smartphones. The page load speed has to be quick so that the visitor doesn’t leave. Moreover, the interface should be friendly on mobiles because Google now prefers mobiles first instead of desktops. This is because of the huge number of smartphone users around the globe. One other thing: the content on desktop sites should match that of the mobile site because, in this way, SEO can do what it does best: rank!
No one likes a mess. The webpage should be clean and easy to navigate. The design has to be smooth so that it can be operated easily. The web developer has a big hand in this. So, it is advised to hire an experienced web developer so that your website is smooth and easy to navigate.
Google values backlinks. When we put hyperlinks on other webpages of our own, ranking becomes easier. This is because in the eyes of Google, link building is a necessity. The more credible the website on which your links are, the more chances of getting ranked on search engines. Guest posts are another way of attracting top-tier traffic to your website. Moreover, internal linking to your own web pages is also a superb way of getting Google’s attention.
Technical SEO also has to do with speed. Fast loading pages and sitemaps are two factors that contribute to good SEO best practices.With technical SEO, crawling, indexing, and ranking is facilitated. Sitemaps help search engines know where each page is located on your website. If your website loads quickly, the visitor will have no time to switch to other websites. So we should make sure that technical SEO is done effectively.
Suppose you want to sell something online through your ecommerce website. Local SEO is there to help. It includes limitations in terms of the reach of your content. Local SEO is targeted towards nearby areas. For example, you have a restaurant in an area. With local SEO, you can show on the search engine results page to a specific locality.
Measuring the performance plays a big part in the overall strategy to rank well on search engines. For this there are tools such as Google Analytics. KPIs are helpful is evaluating tour content and devising new strategies.
The main secret behind Google rankings are algorithms. Staying up tp date about new trends and changing algorithms helps a lot in devising strategies and creating content that is not on road to nowhere. By reading blogs and watching videos on YouTube about SEO best practices, we can stay informed and aware and help ourselves and our websites in ranking well of Google and other search engines.
Let’s wrap things up, should we? 10 SEO best practices that really can be a gamechanger include:
If you JUST know about SEO, then that is not enough. We need to dive deep into SEO best practices so that we understand the likes and dislikes of search engines like Google. Although there are some other good practices, too, the main ones are those mentioned in this blog post. Get a grip on them if you want to climb the SEO ladder right to the top at number 1. The points mentioned above are enough if carried out effectively. No one is going to stop your webpage from ranking well now.
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